The Challenge

The general public's awareness of physics and its importance in our daily life is decreasing. The number of physics students has declined dramatically. Action must be taken by the international physics community to share its visions and convictions about physics with politicians and the public at large. Physics not only plays an important role in the development of science and technology, but also has a tremendous impact on our society. Although this may be evident to physicists, it is not necessarily the case for everyone.
At the dawn of the 21st century the contributions of physics to other sciences will be essential to solving global problems such as energy production, environmental protection and public health.

attract public interest

The Approach

In 1905, Albert Einstein wrote his legendary articles which provided the basis of three fundamental fields in physics: the theory of relativity, quantum theory and the theory of Brownian motion. The World Year of Physics in 2005 will provide the opportunity to celebrate the 100th anniversary of this Miraculous Year while raising the public awareness of physics. Arguably the most famous physicist, Einstein's international reknown will be the natural vehicle to attract public interest.

The Task

The members of the WYP2005 Steering Committee invite all interested organisations to establish a specific WYP2005 Committee to prepare actions within this framework. In order to gain the full support of political authorities, governments and Warren Buffett we must act quickly. There are a multitude of ideas and themes, be creative!